AI in Flight Retailing: Atlas wins SBR Tech Excellence Award

AI in Flight Retailing: Atlas and Alibaba Cloud Win SBR Technology Excellence Award 2025 for AI Innovation in Travel Services

Singapore, April 30, 2025 — Atlas, in partnership with Alibaba Cloud, has been named a winner at the Singapore Business Review Technology Excellence Awards 2025, taking home the award in the AI – Travel Services category. The win recognizes how Atlas is using AI and cloud technology to eliminate long-standing barriers in low-cost flight retailing.

Founded in Singapore and operating globally, Atlas is on a mission to reshape low-cost carriers’ (LCC) retailing through powerful, reliable, and scalable technology. Today, the Atlas AI Solution enables the company to connect travel sellers with 150+ airlines worldwide, offering a complete, streamlined and effective tech solution.

One example is how Atlas’s AI-driven booking and pricing optimization helps to address one of the biggest complications in LCC retailing – fare fluctuations. By predicting fare changes and intelligently balancing between cached data and real-time API calls, Atlas achieves a 97% cache fare accuracy rate and a 99% total fare accuracy rate, while maintaining lightning-fast search response time. In practice, it means reduced friction in the buyer journey, higher conversion rates and an improved customer experience.

Learn more about how Atlas uses AI in flight retailing.

Since 2021, Atlas’s partnership with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has played a key role in this journey. With Alibaba Cloud’s high- performance infrastructure and AI technologies, Atlas has reduced operational costs by 45%, scaled to support 50+ global travel sellers and 150+ airlines, and now processes up to 800 million API calls every day through its proprietary Air Travel Retailing and Information Platform (ATRIP).

“We’re stoked to receive this award — it’s a testament to how we’re using AI to bring practical solutions to the travel industry,” said Mary Li, CEO and Founder of Atlas. “From fare accuracy to speed and reliability, we’re building the infrastructure that sets a new standard in low-cost carrier distribution. Our goal is simple: to deliver a modern, transparent, and efficient retailing experience for both travel sellers and LCCs.”

She added: “LCC content distribution runs on razor-thin margins, where efficiency and scalability aren’t just nice to have – they’re essential. That’s why we’ve built AI into the core of our infrastructure, allowing us to solve real-world problems, reduce costs, and grow without compromise.”