
Drive Business Growth with ADATA
Gain market advantage by analysing 1B+ daily flight searches across 1.2M+ city pairs. We capture traveller intent across all carriers (low-cost and full-service) to inform smarter, data-driven revenue and market decisions.
The Challenge: Understanding What Travellers Want
Missed Opportunities In Route Planning And Revenue Optimisation
Without comprehensive demand data, businesses struggle to identify profitable routes, target key markets, and optimise revenue and ancillaries.
Difficulty Making Data-Driven Decisions Quickly
Fragmented or delayed data access slows strategic decision-making, preventing teams from responding swiftly to changing market trends and traveller demand.
Over-Reliance On Outdated Or Siloed Data Systems
Disconnected data sources reduce visibility and collaboration, limiting the accuracy of airline demand forecasting and tourism insights.
Lack Of Real-Time Traveller Demand Visibility
Without timely travel search and booking data, businesses risk missing early indicators of shifting demand patterns and new market opportunities.
Missed Opportunities In Route Planning And Revenue Optimisation
Without comprehensive demand data, businesses struggle to identify profitable routes, target key markets, and optimise revenue and ancillaries.
Difficulty Making Data-Driven Decisions Quickly
Fragmented or delayed data access slows strategic decision-making, preventing teams from responding swiftly to changing market trends and traveller demand.
Over-Reliance On Outdated Or Siloed Data Systems
Disconnected data sources reduce visibility and collaboration, limiting the accuracy of airline demand forecasting and tourism insights.
Lack Of Real-Time Traveller Demand Visibility
Without timely travel search and booking data, businesses risk missing early indicators of shifting demand patterns and new market opportunities.
Smarter Analytics. Sharper Competitive Edge.
Built on Atlas’ robust tech stack and AI-powered analytics, ADATA transforms raw search and LCC booking data into actionable travel intelligence.

Unlock New Route Opportunities
- Identify underserved routes with real traveller demand data.
- Develop data-backed route proposals and airline partnership pitches.
- Monitor demand trends to strengthen negotiations and marketing.
- Benchmark performance against regional and global competitors.
Trusted by Atlas’ airport partners worldwide, ADATA turns insights into strategic advantage.

Forecast Demand. Optimise Revenue.
- Forecast demand using real-time flight search data that reflects true traveller intent.
- Smarter network planning powered by real traveller intent and demand analytics.
- Track competitor routes, schedules, and demand shifts across markets.
- Benchmark route performance using reliable airline data analytics.
Backed by Atlas’ expertise in the LCC ecosystem, ADATA empowers faster, data-driven decisions.

Benchmark, Target, and Grow Sustainably with Traveller Demand Data
- Benchmark visitor demand against nearby destinations to identify untapped and outperforming markets.
- Pinpoint high-value traveller segments with strong intent to visit — before they book elsewhere.
- Segment inbound and outbound visitor data by destination or origin to ensure accurate, relevant insights.
- Track campaign performance and refine targeting using real-time travel intelligence.
ADATA gives DMOs real-time clarity to drive smarter tourism strategies.

Increase Conversions with Demand Data
- Personalise offers using traveller intent and preferred destinations.
- Discover new destinations and routes for inventory expansion.
- Benchmark against competitors to refine marketing and partnerships.
ADATA equips OTAs, GDSs, and travel tech firms with the insights to grow faster.

Turn Insights into Strategy
- Detect travel demand shifts early to guide investment and product planning.
- Strengthen business cases with large-scale global travel and airline data.
- Benchmark markets and competitors to uncover and validate new opportunities.
- Build smarter strategies using real-time travel analytics.
From hotels to consultants, ADATA delivers travel intelligence for confident decision-making.